Arcade Bar St. Louis
Arcade Bar St. Louis—a proposed retro video game arcade bar, collaborated with The Narrative to create a distinct brand to attract investors and potential customers.
client
Arcade Bar St. Louis
services
Brand Research & Strategy
Logo Design
Marketing Collateral
The natural and expected inclination for an arcade bar brand is something pixelated, cold, complex, and niche. However, the objective of our branding approach was to keep it simple, friendly, playful, social, approachable, and organic—all the qualities the bar wanted to embody. The Arcade Bar identity was enthusiastically received by the client and investors.
CREATIVE DESIGN
Primary Logotype
Icon
Secondary Logotype
Color Palette
Arcade Bar Identity published in Graphis Logo 9
Arcade Bar St. Louis identity receives Hiiibrand Merit Award
Arcade Bar Identity published in 2017 Graphis Design Annual
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