Prior to a move to San Francisco, DJ Bothsides worked with The Narrative to develop a brand identity that reflected the main tool of his trade—the vinyl album.
Tyler Huffman, aka DJ Bothsides
Brand Research & Strategy
DJ Bothsides is an Open Format turntablist who plays it all, but specializes in Classic Dancehall, Afrobeat, Ska, Funk, and Golden Era Hip Hop. It was imperative that the brand identity be fun and playful, just as a party or event featuring DJ Bothsides would be, and also reflect the energy and movement of the dance floor. The visual identity was designed to be as versatile as the sets he spins and be flexible to adapt to different kinds of celebrations & holidays.