DJ Bothsides
Prior to a move to San Francisco, DJ Bothsides worked with The Narrative to develop a brand identity that reflected the main tool of his trade—the vinyl album.
client
Tyler Huffman, aka DJ Bothsides
services
Brand Research & Strategy
Logo Design
Marketing Collateral
DJ Bothsides is an Open Format turntablist who plays it all, but specializes in Classic Dancehall, Afrobeat, Ska, Funk, and Golden Era Hip Hop. It was imperative that the brand identity be fun and playful, just as a party or event featuring DJ Bothsides would be, and also reflect the energy and movement of the dance floor. The visual identity was designed to be as versatile as the sets he spins and be flexible to adapt to different kinds of celebrations & holidays.
CREATIVE DESIGN
Primary Logotype
Secondary Logotype
Primary Icon
4th of July
Christmas
St. Patrick’s Day
Pride
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