Brand identity for DOM Partners, a design build firm in Houston, Texas.
Brand Research & Strategy
Social Media Campaign
DOM Partners worked with The Narrative to create a brand that reflected the firm’s focus on building unique modern homes. After thorough research of the Houston design build and real estate markets, and careful study of the typographic options and graphic development of the DOM Partners brand, we presented three unique visual identity options.
The identity takes advantage of the geometry of the letters in DOM to construct a formation which creates a house icon in the negative space creating a pictoral clue of the meaning of DOM (house in Russian) alluding to the design build industry. The identity’s versatility allows for various formations and associations like “modern” that reinforce the brand message.